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 Jeff Zweig is Chief Guru of Web Guru Asia, an award winning Internet consulting firm specialising in interactive marketing, online public relations and web solutions development. He is responsible for all of Web Guru Asia’s activities in Southeast Asia.
In Malaysia, he has been responsible for the success of interactive marketing, online branding and PR projects for clients such as Malaysia Airlines, Tourism Malaysia, YTL, Sepang Formula One, BMW, HSBC, Carlsberg, Pfizer and many others.
Outside of Malaysia, Jeff has guided successful projects for organisations such as Singapore Airlines, Walt Disney, Singapore Tourism Board, Sony, Samsung, TimeWarner and many other multi-national and public-listed companies.
A recognised expert and thought leader in digital marketing and online public relations in the Asia-Pacific region, he is a frequent speaker and chairman at conferences and seminars in Southeast Asia. Jeff is also a regular contributor of feature articles to leading advertising and marketing publications in Malaysia, Hong Kong and Singapore, writing on various aspects of interactive marketing, online public relations and social media.
Prior to working with Web Guru Asia, he worked eight years as a systems integration consultant with Accenture serving clients in Houston, Texas and Petronas in Kuala Lumpur.
Jeff is very excited to participate as a speaker in the International CSR Conference 2008. With 14 million people online in Malaysia, many millions more online throughout Asia and the world, and the rapid adoption of social media the world over, the Internet can now play a significant role in assisting organisations more effectively and efficiently in achieving their CSR objectives. Jeff looks forward to sharing his ideas on how companies can actively exploit the power of the Internet as a seamless component of high impact CSR programmes.
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